There is no doubt that video marketing is a far better option than traditional marketing today. With the rapid growth of online marketing and video content, it has become very important for brands and businesses to consider innovative ways to showcase their brand, products, or business to the right audience at the right time. According to studies, 54% of consumers prefer to watch video content from a business or brand that they support. So, if you are a business that hasn’t started marketing your services or products through video content, here are 10 reasons why you need to use video marketing for your brand.
#1 Videos are Easily AccessibleAccording to video marketing statistics, 78% of individuals watch video content every week, while 55% watch videos every day. There are plenty of amazing platforms where businesses can market their services and products when it comes to video marketing. Videos are easily accessible, and consumers can use their mobile phones, desktops, and tablets at any time or any place to watch these videos. Videos are also a far more cost-effective and convenient way if you’re looking to target your audience and keep them engaged.
#2 People Prefer Watching Videos Over ReadingWritten content has its place, but the main reason why people have turned to video is that information can be digested much quicker through videos than by reading text. Today, people prefer video content to find new information. Watching videos is very uncomplicated and helps people get the information they are looking for within a shorter span. With videos, you can engage the audience using sound and visuals. It is a better way to make people feel comfortable and relaxed instead of having them sift through a tonne of information to find what they are looking for.
#3 Videos Have a More Personal TouchWhen it comes to video content, you have an actual person or a voice present in the video. So, customers and viewers can see the real person who is behind the product and the brand. Written content is okay in some instances, but it can be somewhat amiss. Videos are preferred because people engage better with visuals than text format. Moreover, it is not always necessary that a video needs to have a face; even a simple video with sound and text can help convey the message and build a connection with your audience.
#4 Boost Conversion Rates and SalesThrough the internet, we get access to way more information than we need. Hence, most people want to understand the product fully before they go ahead and purchase it. Lengthy product descriptions can be boring and aren’t the best tool for building engagement. Apart from the conversions and sales that your brand can achieve when you use video in your marketing strategy, the videos that perform well can get you a decent income with advertisements alone.
#5 Videos are Unique and FunVideos work extremely well to create an impact on the audience. When you make video content that is unique and fun, your viewers will enjoy the content they are watching, and if your video hits the right spot, then they may even share your content. This helps you grow your audience organically, ultimately boosting your sales and conversions as well. People are always waiting for engaging and entertaining content, so coming up with content that will do just that is a great idea.
If you’re wondering how to make your videos look professional, you can try editing your videos with InVideo, an impressive video editor that comes with a wide range of features that you can use to make perfect videos in minutes. The tool is an affordable and easy platform to use for all your video needs. It is compatible with Mac, Windows, ChromeOS, and Linux. The platform can be used by professionals as well as beginners as it is a very easy-to-use tool that does not require any extensive editing experience. You can use this video editor to add effects, visuals, and text. It also comes with plenty of tutorials that make editing a breeze. With more than 4000+ templates to help you create videos from scratch, this platform is a popular choice among video marketers.
#6 Excellent Return on InvestmentThere are plenty of free video editing software and tools available that are efficient and convenient to use. You can now easily edit, create, and publish your marketing videos on various social media platforms without any issues with just your phone. If you’re new to video making and do not want to spend too much on it, you have many free online tools. If you are a professional and have a more flexible budget for video marketing, there are tools that charge minimum fees for using advanced features. Due to the impact that videos have, there will be an excellent return on investment when you use these tools to create stunning videos.
#7 Helps to Build TrustOne of the main advantages of video content is its ability to build trust and relationships with your customers. Trust is the main reason for growth, sales, and conversions, and your business goal should focus on building a strong relationship that will ultimately help bring in repeat customers. Videos work well to trigger emotions and also lays the foundation for the sales process.
#8 Capture AttentionNowadays, people are too busy with their hectic schedules, so they do not have the time to visit multiple stores to shop for products. Hence, online shopping has now become the popular way to buy services and products without wasting too much time. This also means that most people do not have the time to go through dull, lengthy promotional posts, and that’s the reason why video is one of the best solutions to capture attention and engage your audience.
#9 High Rate of Social SharesWhen your content is unique and engaging, people will love to share your videos on their social media profiles. And when your audience shares them, what you get is free advertising. So, when you make videos for social media, make sure to include share buttons below your videos. You’ll notice an increase in your customers and sales instantly with the right content.
#10 Better Chances of Outselling CompetitorsMany businesses still follow traditional marketing methods and have not yet adopted video marketing because they feel it is too expensive. They fail to understand that the high rate of engagement, conversions, and reach outweigh its cost. So, if you are a brand that is already using video marketing, then you already have an advantage over your competitors. From connecting with your customers better to outselling competitors, video marketing is one of the best strategies to increase leads, sales, customers, and your income. When you create engaging and unique content, it has the power to transform your business most favorably.
These were the top 10 reasons why you need to use video content as part of your marketing strategy. Video marketing is powerful, but when used in combination with other forms of marketing, it can positively impact your business. It is an effective tool to use if you’re looking for ways to reach a large audience, increase sales and conversions, and engage your customers. So, if you’re a brand that is still hesitant about video marketing, keep these 10 factors in mind to see how the advantages outweigh the disadvantages.